ferfar-design-portfolio-quote-1 Design with unstoppable momentum
ferfar-design-portfolio-quote-2 Ferfar : Elevating design, accelerating growth
ferfar-design-portfolio-quote-1 Design with unstoppable momentum
ferfar-design-portfolio-quote-2 Ferfar : Elevating design, accelerating growth


Carpeto is more than just a brand; it's a testament to artistry, craftsmanship, and elegance. Specializing in handcrafted carpets and rugs, Carpeto has elevated rugs from mere floor coverings to exquisite works of art. Each creation is meticulously designed, reflecting an eclectic blend of styles while evoking powerful emotions. With a commitment to staying on the cutting edge of design trends, Carpeto crafts unique, exclusive, and high-quality pieces that transform spaces into reflections of beauty.

In the dynamic realm of design, Carpeto teamed up with Ferfar Design LLP to embark on a transformative journey. This collaboration aimed to bolster the brand's identity and digital presence while preserving its core values of creativity, distinction, and artisanal excellence. With the aspiration to extend the allure of their handcrafted carpets to a global audience, Carpeto joined forces with Ferfar Design to revamp their logo, create an engaging e-commerce website, and capture the essence of their creations through captivating photography.






E-comm Design &




The challenge

The challenge lay in encapsulating Carpeto's intricate artistry and craftsmanship within the confines of a visual brand identity. The task was to craft a logo that not only symbolized their dedication to exceptional rugs but also resonated with their values of quality and innovation.

Additionally, translating the tangible allure of their rugs into a seamless online shopping experience was a critical challenge. This demanded merging the art of traditional craftsmanship with the intricacies of modern e-commerce functionality.

The solution

Ferfar Design embarked on a creative journey to bring Carpeto's vision to life. The brand's identity was meticulously refined, resulting in a logo that mirrored the brand's commitment to art, sophistication, and creativity. The e-commerce website was crafted using WordPress, intertwining UI-UX design principles to create a visually immersive shopping platform. Ferfar Design's expertise in photography captured the very essence of Carpeto's rugs, translating their tactile allure into visual stories that resonated with potential customers.

The collaboration between Carpeto and Ferfar Design breathed life into Carpeto's aspirations, uniting artistic expression with digital innovation. With a fresh visual identity, a captivating online store, and stunning product photography, Carpeto is now primed to share its exceptional creations with the world, fostering a deeper appreciation for the artistry woven into each rug.